Archive: Inquiry Optimization

The rise of “online” searches during COVID-19

The rise of “online” searches during COVID-19

Our goal during the COVID-19 uncertainty has been to continue to provide our partners with the best data-driven recommendations. Situations are changing daily, which means there are new trends and patterns emerging. Our data team has been evaluating our own …

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UPCOMING WEBINAR – Leverage your CRM and Digital Ad Data to Uncover True Cost-Per-Student

UPCOMING WEBINAR – Leverage your CRM and Digital Ad Data to Uncover True Cost-Per-Student

We are holding our first higher education marketing webinar of 2020! Join Statwax president, Brian Walker, as he walks through how to leverage CRM data and digital marketing efforts to open the door to new potential students. And how to …

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Combatting potential student poaching with digital nurturing

Combatting potential student poaching with digital nurturing

The economy is booming. Certificate, non-credit, and non-degree programs are experiencing explosive growth. Tuition costs are rising. All of these factors, plus several more, are contributing to a decline in enrollments for schools. These declines mean that many admissions departments …

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[Guide] 6 Higher Ed Digital Marketing Challenges – and How to Solve Them

[Guide] 6 Higher Ed Digital Marketing Challenges – and How to Solve Them

Higher ed marketers entered 2020 with fresh challenges. Digital marketing is one of those key challenge areas, as ever-shifting digital behaviors by prospective students mean messaging and channels that worked yesterday may not work in this new year.? Reaching prospective …

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3 Ways to Use Yield Rates to Improve Your Digital Strategy

3 Ways to Use Yield Rates to Improve Your Digital Strategy

We have already shown how a digital student acquisition strategy can be used to improve yield rates. Your school’s yield rate, and your yield rate goals, can also be used to influence how you run your digital marketing strategy. The …

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The hidden benefits of duplicate inquiries in higher ed

The hidden benefits of duplicate inquiries in higher ed

Duplicate entries are a common occurrence in higher education. They are a double edged sword, with both the ability to muddy up lead measurement, and the power to re-engage prospects on their path toward enrollment. When approached correctly, identifying them …

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