Archive: Higher Ed Marketing

Content is King: An SEOs Guide to Writing Better Content

Content is King: An SEOs Guide to Writing Better Content

Content is king. You’ve heard this from every conference, webinar, and blog in the marketing world. Quality content on your website can make or break your search engine optimization efforts. If you want to come out on top in the …

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Who is Gen Z and Where Can You Find Them?

Who is Gen Z and Where Can You Find Them?

If you’re part of a university marketing, admissions, or enrollment team looking to appeal to the traditional student as a part of your college marketing strategy, then you’re trying to reach a group of students known as Generation Z. But …

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4 Questions To Ask When Building Your Digital Marketing Conversion Funnel

4 Questions To Ask When Building Your Digital Marketing Conversion Funnel

In the always saturated realm of digital marketing, it’s critical to know the path your customer’s take on the way to conversion. Identifying the steps your consumers take can make the difference between marketing success and failure. With a clear …

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Geofencing Strategies in the Age of COVID-19

Geofencing Strategies in the Age of COVID-19

Geofencing is a popular digital advertising tactic incorporated into many college enrollment marketing strategies. Geotargeted ads have the ability to reach users who are located in a single area based on their mobile location. These ads can pinpoint specific locations …

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The 4 Best Digital Marketing Platforms for Engaging Prospective Students

The 4 Best Digital Marketing Platforms for Engaging Prospective Students

Schools and universities are constantly evolving their marketing and communication strategies to reach potential students. Advertising on various digital mediums and social media platforms is an integral part of those higher education marketing strategies. Each digital marketing tool and social …

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How to Use Digital Marketing & Analytics for Student Retention

How to Use Digital Marketing & Analytics for Student Retention

As higher education adapts to a new normal among the age of COVID-19, many schools’ are focusing on revising enrollment goals and student retention strategies. Retaining active students is becoming increasingly more important as many are questioning their post-pandemic future. …

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