[Guide] 6 Higher Ed Digital Marketing Challenges – and How to Solve Them

[Guide] 6 Higher Ed Digital Marketing Challenges – and How to Solve Them

Higher ed marketers entered 2020 with fresh challenges. Digital marketing is one of those key challenge areas, as ever-shifting digital behaviors by prospective students mean messaging and channels that worked yesterday may not work in this new year.? Reaching prospective …

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3 Ways to Use Yield Rates to Improve Your Digital Strategy

3 Ways to Use Yield Rates to Improve Your Digital Strategy

We have already shown how a digital student acquisition strategy can be used to improve yield rates. Your school’s yield rate, and your yield rate goals, can also be used to influence how you run your digital marketing strategy. The …

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Workforce Development Digital Marketing Strategies

Workforce Development Digital Marketing Strategies

Though unemployment is at the lowest levels it has been in years, workforce development is a key focus area in nearly every state in 2020. The challenge of providing better careers and giving workers skills for the future has brought …

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Using Paid Search to Enhance Your ABM Strategies

Using Paid Search to Enhance Your ABM Strategies

ABM (account-based marketing) is one of the hottest strategies for SaaS and B2B companies and for good reason. It’s a highly-targeted strategy that can help eliminate inefficiencies by narrowing your sales team’s playing field.? So it may seem strange to …

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What is Account-Based Marketing?

What is Account-Based Marketing?

Acronyms and buzzwords seem to be all the craze these days in marketing. SEM, SEO, CRO, PPC . . . It can get overwhelming very fast – especially when they all sound similar. It doesn’t help that the moment you’re …

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Higher Education Marketing Trends to Watch in 2020

Higher Education Marketing Trends to Watch in 2020

Higher education marketing trends are constantly bringing new opportunities to colleges and universities. As in life, the only constant is change. And student acquisition trends sometimes feel like they’re shifting from one day to the next.? As we approach a …

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